ROAR ICONS
One Message
ROAR ICONS brings you personal, powerful masterclasses from Africa’s most respected minds. Each ICON shares the one message, story, or skill they believe could transform lives across the continent..
Whether you’re a rising entrepreneur, a curious learner, or a changemaker on the rise, this is where legacy meets learning.
Background
ROAR ICONS is a feature of ROAR, Africa’s skills exchange platform. But this isn’t just another e-learning channel—this is a movement.
Each ICON brings their authentic voice and real-world experience into one timeless masterclass, built around the core idea:
“If I had one message for Africa, this would be it.”
We support our Icons with creative direction, production help, and the tools to deliver a world-class digital learning experience—with an African soul.
Why ROAR ICONS Matters
For the Icons
This is a legacy project. Share what really matters, in your voice. We take care of the logistics. You focus on your message.
(Revenue split: 85% to the instructor, 15% platform support.)
For the Continent
It’s about time the world learned from Africa. We’re building the largest library of African excellence—accessible, inspirational, and homegrown.
Values that make us proud at ROAR
Innovation
We embrace the power of technology and creative thinking to drive progress and create opportunities for growth, continuously seeking new solutions to challenges and possibilities
Community
We believe in the strength of collaboration and connection. Our platform thrives on a vibrant community where learners, creators, and thinkers come together to share knowledge and support one another.
African Excellence
We celebrate the richness, diversity, and talent of Africa, ensuring its culture, perspectives, and contributions are recognised and valued globally.
Resourcefulness
In a rapidly changing world, we strive to help individuals become more resourceful in navigating challenges and seizing opportunities. We value the ability to adapt, solve problems creatively, and make the most of available resources.
Check out our Mastercalsses
$2.5 billion
Africa’s e-learning market is projected to reach $2.5 billion by 2026
50,000 learners
Our 2-Year Goal is to empower 50,000 job-ready learners across Africa and the diaspora .
70%
Over 70% of internet users in Africa access the web via mobile devices.
6 Languages
We aim to build a network with 100+ African institutions, instructors, and mentors by 2027 with courses available in more than 6 African languagues Swahili, Hausa, Amharic, Zulu etc by 2026.
Reviews
— Amina K., Senegal“Binge-Worthy Learning.”
I came for one class… ended up watching four. Super engaging and relevant.
— Tosin, Lagos, Nigeria“More Than a Masterclass”
It’s not just learning—it’s motivation, mentorship, and mind-shifting.
— Tarek E., Egypt “I’m proud to be here.”
This wasn’t just educational—it was emotional. The icon’s journey gave me clarity and courage for my own path.
— Kezia Wairimu, Entrepreneur, Kenya“A Class That Stays With You”
Days later, I’m still thinking about what was shared. It changed how I see my work and my purpose.
Our Team
Kasemiire Credo
Leadership & Strategy
Lubega Edwin
Course Development
Uwitonze Joyeuse
Community & Engagement
Baitwa Joseph
Finance